“Coen” – Coen Oil Company
Coen asked Paragon to create a logo that would not only represent their corporate ID, but could be adapted to brand their multiple subdivisions. The result was a multi-colored parent logo with a dynamic â€œCâ€ icon. We changed the old â€œCoen Oil Companyâ€ to a simple more contemporary â€œCoenâ€. Each of the sub-brands utilize a color from the main ID to give them distinction.