"Coffee Cup Fuel Stop" - Harms Oil
Harms Oil approached Paragon with the challenge to raze the original travel center at this location and rebuild bigger and better to accommodate the seam-bursting number of offerings. What emerged, when designers and the Harms brothers (Jason & Jeff) put their heads together, was the decision to keep the previous store's flourishing gift department offerings while housing additional services and amenities like showers, a trucker's lounge, full deli program with great pizzas, large seating area, and a banquet room for private parties. All these contemporary amenities are housed under one roof, utilizing large, iconic, wooden beams, river rock accents, high ceilings, and rustic elements that echo nuances of the surrounding landscape. We needed to re-work the logo and establish a new identity to suit the nickname "at the cup" that clientele had created for the Coffee Cup Fuel Stops in addition to designing a Lodge-style store design that made customers want to stay for a while.
2015 Best Travel Center Design - Winner