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"Russell's"  - Emory & Barbara Russell


Endee, NM

Project Notes

Paragon's challenge in the design of this location was to take this abandoned site and turn it into a full on Route 66 themed travel experience. The result was a facility that stops visitors in their tracks, followed by a "WOW!". The car museum is complete with over 20 refurbished automobiles, a “drive-in movie theatre with a movie screen and audio, educational digital screen kiosks, walls lined with shelf after shelf of collectibles and memorabilia, a custom wall mural surrounding the room depicting the history of Route 66, as well as Elvis Presley and Marilyn Monroe decor (Barbara loves Elvis, and Emory loves Marilyn). The Russell family has been extremely excited to see their dream come to life before their eyes. The results have been fantastic.


CSNews design contest2011 Best Original Single-Store Design - Winner