Have You Caught the Pokemon Go Bug?

I often hear my father’s voice saying, “Why can’t we do it as we did in the old days?” From fashion and hairstyles to cellphones and computers, anything new was bad. Anything, as they did it in the old days, was good. We all tend to have that resistance to change. We...

Heed the Lessons of 30 Years of Change

Do you remember what you were doing 30 years ago, in 1986?   You might have been on a date watching “Ferris Bueller’s Day Off,” “Top Gun” or “Aliens.” On the way to the movies, you might have been listening to Prince’s “Purple Rain,” Madonna’s “Like a Virgin” or Cyndi...

Are You Designing for the Letters?

I have always said that I hire people younger, smarter and better-looking than me. Frankly, that is getting easier on all three counts as time passes. I am a boomer, a member of the once young and proud generation that was going to change the world. Well, we are no...

Uber in a Hat? Uber with a Cat?

On a trip to Boston last fall for the SIGMA annual meeting, I was introduced to the future by my son-in-law, Austin. As four of us waited for a cab to take us to the North End to get our fill of great Italian food, Austin asked if we wanted to “Uber” it. Uber is now a...

When is Cheap Too Cheap

In our pursuit of greater sales and higher profits, we often do some, well, interesting things. The tried-and-true method of increasing sales is to simply lower the price. But is that the best method? What message are you sending to your customers when you are the...