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CREATIVE BRIEF FOR BRANDING DEVELOPMENT
First Name(Required)
Last Name(Required)
Company/Organization(Required)
INTRODUCE YOUR COMPANY

In order to prevent getting a piece of work that looks nice but just doesn’t fit your company vision, take the time to give us a bit of background about your company. Think of this as your elevator pitch—describe what you do and why you do it. 

Introduce your company
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DESCRIBE YOUR PROJECT

Tell us what your project is all about, including goals and objectives for the design. Maybe you want to attract new customers, generate sales or gain media attention. Writing out your thoughts allows you to clarify exactly what you want to achieve before any work starts.

Describe your project
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IDENTIFY YOUR TARGET AUDIENCE

We need to know your target audience in order to create a design that resonates with them. Describe your primary and secondary target customers, demographics, and geographic location if applicable. (i.e., millennials, women, truck drivers, urban, rural, etc.) 

Identify Target AudienceTarget audience
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EXPLAIN YOUR MARKET

Who are your competitors? What makes your brand different? How do you want to stand out? This info will help us understand how to distinctively present your company in your market. 

Explain your market
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EXISTING BRANDING

Are there elements of the existing brand or sub-brands that you want to maintain (i.e., logos, colors, icons, etc.)? Please attach images.

Existing branding
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Current Logoupload
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cloud_uploadUpload Additional Logo
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BRAND PERSONALITY

Give us a sense of the personality you want for your brand. Think of words like energetic, youthful, fun or healthy. Personality gives your brand a human tone that your audience can connect with, and it allows us to make informed decisions when it comes to elements like colors and fonts.

INSPIRATION
Brand personality
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One of the best ways to inform and inspire us is to tell us about other retailers or restaurants that you like.

What retailer(s) or restaurant(s) would you want to emulate (i.e., Sheetz, Chipotle)? 

What to emulate?
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What do you like most about them (i.e, culture, branding, food offering)? 

What do you like most about them?more details
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What do you like least?

Commentsmore details
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Please feel free to upload designs, photos, or articles that you like. If there’s anything else you want to include to help us communicate your brand, please send it!

Inspiration Item 1upload item 1
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Inspiration Item 1upload item 1
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Inspiration Item 2upload item 2
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GRAPHIC STYLE

What graphic styles are you attracted to with regards to branding (logo & identity)? Specifically styles that you may want to incorporate into your new branding.

This could include specific examples, colors, brand logos, font styles, or design styles (ie: cartoony, rustic, modern, or retro) Please attach any relevant files that show examples of this style.

Comments Regarding Graphic Styles
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Graphic Style Item 1upload item 1
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Graphic Style Item 2upload item 2
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Graphic Style Item 3upload item 3
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CONTACT INFORMATION

Who is the best person to contact if there are questions or clarifications? 

NameContact Name
Company/Organization(Required)
SECOND PERSON CONTACT
(Optional)
Second Person Contact NameSecond Person Contact Name
Company/OrganizationThird Person Company/Organization
THIRD PERSON CONTACT
(Optional)
Third Person Contact NameThird Person Contact Name
Company/OrganizationThird Person Company/Organization
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