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DESIGN SURVEY

Effective design development is an organic process that requires deliberate communication between your organization and our creative team. To help kick off and manage this process,
we have developed this survey. Successful design development is a partnership. It is up to
you to be a partner in the process. ​


WHY A SURVEY?

 

The survey is the foundation of a creative brief to help provide our design team with the guidance needed to develop design concepts that incorporate your desired style, goals and needs.  

While the survey should capture the overarching vision for your project, it should also outline details, opinions and reference points to best impact final design and outcome.   

The survey is not an end-all be-all for establishing design direction, but it can help streamline communications to save time, effort, and money.  

 

Investing time and thought into your answers will improve clarity BEFORE design development begins.

 

Since this is an online form, we advise that you type your answers in a saved Word document and paste them in the fields.

If uncertain about the answer to any question, please respond with 'not sure' or 'defer to Paragon'.

CONTACT INFO

TECHNICAL DESIGN

PROJECT TYPE

What type of project are you looking to create? Will this be a remodel or new build? Please note below and if any additional is needed, please elaborate below.

PROJECT DESCRIPTION

Please describe your project here! This is the area where you can help us understand the projects overall objectives and essential design elements. What are the big picture items? Any goals we should know about? Is this a large format travel center, a suburban convenience store, or something completely different? Let us know; the more info the better! 

ESTIMATED SQUARE FOOTAGE

What’s the estimated square footage for the project? Anything unique to note?  

SITE INFO

The site plan is the first thing that people encounter and sets the customer experience. What needs to be included in this project as we develop the site plan?

LAYOUT INFO

Any given store has required components that define the retail experience. Please briefly describe your vision for the store layout. Please include information on restroom sizes & number of cooler doors.

FOOD SERVICE INFO

Please provide info on food service offerings that needs to be included in the design. Proprietary or Franchise? Large kitchen or more grab and go? This is the area to help us understand your menu and how you want to take food service to market. If there are food specific contacts involved in the process, please include their contact details. 

OTHER INFO

Please use this space to report any other relevant info that we need to know before
starting the project.  

PROJECT DOCUMENTS

Attach all project document files in the fields below. Please include any relevant info, including site reports (IMST or equivalent), site photos, and project files. For bulk uploads or any issues, please contact Jason McDonald at jmcdonald@paragon4design.com

Site Survey
IMST Report

UPLOAD PROJECT FILES

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UPLOAD PROJECT PHOTOS

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RETAIL DESIGN

EXTERIOR DESIGN

EXTERIOR DESIGN STYLE

What is your overall design style or vision for the exterior design?
Please attach example or inspiration images if available.

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EXTERIOR DESIGN INSPIRATION

Please list & describe your exterior design inspirations. What do you like about each of them?
Please attach example 
images if available.

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EXTERIOR MATERIALS

Please list & describe your material preferences for the exterior design (ie. masonry, stucco, metal, etc.).  Are there any city requirements we need to be aware of in terms of materials or window requirements?
Please attach example images if available.

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EXTERIOR TOWERS

2627-Campbell (Bell)-exterior.jpg

EXAMPLE

EXAMPLE

Do you want towers incorporated into the exterior design? 
Please describe your design preferences for towers & attach example images if available.

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EXTERIOR ROOFLINE

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EXAMPLE

Do you have a preference for the design profile of the exterior roofline?
For example modern or linear, traditional or eaves?
Please describe & attach example images if available.

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INTERIOR DESIGN

INTERIOR DESIGN STYLE

What is your overall design style or vision for the interior design?
Please attach example or inspiration images if available.

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INTERIOR DESIGN INSPIRATION

Please list & describe your interior design inspirations. What do you like about each of them?
Please attach example images if available.

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INTERIOR MATERIALS

Please list & describe your material preferences for the interior walls and materials you don't want us to use. Describe your preferences on paint & colors - neutral, pops of color, bold colors, or patterns etc. Please attach example images if available.

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INTERIOR CEILING

Do you prefer an open (exposed ductwork and structure) or closed ceiling?
Open ceiling - painted, natural color, or pop of color?
Closed ceiling - What type of ceiling treatment do you prefer?
Do you want ceiling clouds, and if so, what style? Please attach example images if available.

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INTERIOR LIGHTING

Please describe your preferences for the interior lighting design.
Do you have any special requests or needs with regard to the interior lighting design? 

Please attach example images if available.

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INTERIOR FLOORING

Please describe your preferences for the interior flooring design & finishes.
Examples - Tile, concrete, LVT, etc. Other considerations include size of tiles preferred color. 
Please attach example images if available.

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INTERIOR CABINETRY

Please describe your preferences for the interior cabinetry & countertops.
Cabinetry - Metal or wood construction & front finish preference (laminate or color)? Countertop finishes - Quartz or solid surface? 
Please attach example images if available.

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INTERIOR SEATING

Please describe your preferences regarding interior seating.
What styles of seating do you want to include in the design (tables and chairs or booths, color, material, height, etc.)? Please attach example images if available.

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INTERIOR GRAPHICS, DECOR, & BRANDING

Please describe your preferences for the interior graphics & décor design.
Do you prefer subtle graphics with a focus on finishes or a larger focus on graphics instead?
 
Do you have existing branding to include in the design? Please attach example images if available.

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INTERIOR DESIGN - UNIQUE IDEAS

Are there any unique or specific ideas that you want to include in the interior design?
This can include a history wall/images, brand story graphic, local connections etc.
Please attach example images if available.

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PINTEREST

We use Pinterest as a design tool for understanding what clients want. If you don’t already pin, we invite you to pin on a shared board to help us see designs you love.

PROJECT BUDGET

Budget considerations can effect the finishes and materials that our designers will specify. 
Please describe the budget for your project & any budget information you wish to share.


Please rate your budget on a scale of 1-10.

PROJECT TIMEFRAME

Timeframe & deadline considerations can effect material lead times and designer schedules.
Please describe the timeframe for your project & tell us your projected store opening date.

Thanks for submitting!

Interior Design
Retail Design
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