EZ Stop

MARYVILLE, TN

When Calloway Oil first partnered with Paragon Solutions, they had refreshed their logo a few years prior with another firm. But branding extends far beyond a logo or a sign on the door. It encompasses every interaction a customer has within a store. It’s about crafting experiences and connecting with the community.

Paragon worked closely with the EZ Stop team to develop a new store design and brand applications that complemented and enhanced their brand image, customer experience, and operation needs and performance.