ONVO

DORRANCE, PA

Some rebrands are cosmetic. This one was a full transformation. When the family behind Liberty Travel Plazas decided to reimagine their 35-year northeastern Pennsylvania business for a new generation, they didn’t just update a logo. They built an entirely new brand identity from the ground up, and the Dorrance location was where it all debuted.

Paragon’s scope touched every layer of the experience. Site design, store layout, exterior and interior environments, and brand applications all came together under a single, cohesive vision. The new Onvo palette, vibrant orange and bold blue, brings energy and personality to spaces that feel fun without sacrificing sophistication. And the Onvo the Owl mascot, woven throughout the design, gives the brand a warmth and playfulness that travelers and regulars alike respond to immediately.

The food program got the same level of attention. Paragon created the branding for Onvo’s “Food on the Fly” program, a grab-and-go dining concept built around the needs of truckers and travelers moving through the region. The Dorrance prototype established the design foundation that now stretches across 40-plus locations in Pennsylvania and upstate New York. It is the kind of work that does not just open a store. It launches a brand.