The name Freshies says it all but the stores did not reflect the name. That was both the challenge and the opportunity for Paragon Solutions to create a retail experience. Freshies wanted a store that was clean, bright, fresh, and fun with a light humorous atmosphere to resonate “friendly.” They wanted to veer away from the typical convenience experience and truly reflect who they are. This resulted in a refresh of the existing “Freshies” brand and a new store design, sure to give customers a “FRESH” experience. The new 3800 ft. design incorporates the use of natural materials and textures with painted walls. The “Smiling Tomato” icon became the key element in their overall branding. The highlight of the entire experience are the sights and smells coming from their Freshies deli.