PS Fuels
Slider

PRAIRIE STATE FUELS

SOUTH ELGIN, IL

This was a prototype store used to launch the rebranding of PS Fuel and the retail side. We developed a new logo while keeping the essence of the original and introduced a new, contemporary color pallet that works seamlessly with the new branding. We had to make sure that the look was updated but not stray from the original branding so far that the store would fail to be recognized as the same company.


design
done right