The objective was to evolve the existing Redwood Market and Aztec Grill brands into a fresher, more versatile and contemporary image. Adding a brighter green to Redwood’s color palette brought some needed pop to the brand image and store designs. The updated typeface is simple and clean yet bold enough to be legible from a distance. Refreshing the Aztec Grill logo and creating a fun mascot, brought new life to the brand that is memorable and inviting!
design done right