Jonathan Tang of IRA Phillips, Inc. wanted to create an out of the box identity for his Attalla, AL convenience stores, while embracing and celebrating his Chinese heritage. Paragon Solutions’ designers helped Jonathan create a brand that would be approachable, friendly, and contemporary. The ‘dragon’ icon is a rather simple yet memorable mark that gives the store a fun personality, much like its owner. It is unbelievable that the “before and after“ photos represent the same space. The remodel and addition took a complete 180-degree turn from its original state and transformed into a much-improved customer experience. This location often surprises customers because of the designated ‘pet relief/play’ area outside, which is still a unique amenity for a present-day convenience store.