Campbell Oil AKA Bell Stores is a very successful chain in Ohio. They had been using a prototype design or some variation on it for a while and needed a fresh look. It wasn’t that there was anything wrong with the current design. It was just dated. Paragon Solutions was brought in to shake it up. Each category was analyzed, and a new design was developed with the most current technology and a fresh new palette of materials and colors. The results are a new retail experience for Bell Stores. The increased emphasis on key areas within the store is sure to drive sales and profits.