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Mexico City is the most populated and crowded city in Mexico. How can you squeeze a new convenience store in the heart of the city? With a little creativity, Paragon Solutions took just an ordinary commercial parking space and transformed into a unique convenience store in the heart of Mexico City. “Bendita Tiendita” meaning, blessed little store, stands apart from the rest of its neighboring merchants. The brand and look Paragon created embraces Mexican culture, and color palettes with a modern and contemporary feel. Materials and graphics for this store were all sourced locally. The client was very dedicated in communication with the designers to keep the integrity, and specifications of the design. The results are a valuable contribution to the neighborhood that truly took advantage of every square inch of space.

done right