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Spearfish, SD, home of Elkhorn Travel Plaza.  The challenge given Paragon Solutions was to capture the local feel of South Dakota with all the modern amenities.

From the moment you arrive, the rustic prairie look of Elkhorn gives you a sense of being home.  Natural materials and woods, metals, brick, and concrete work together with a warm palette of colors to welcome customers to an authentic experience.  Amenities like a beer cave, wine wall, craft beer case, liquor store, casino, and full market are complemented by some tasty food offerings both from Dickey’s Barbeque Pit, or the proprietary deli.  The challenge was to offer a one-stop shop that would keep both the traveler and the locals happy and coming back.  Mission accomplished.

design done right