RETAIL DESIGN SURVEY

Effective design development is an organic process that requires deliberate communication between your organization and our creative team. To help kick off and manage this process,
we have developed this survey. Successful design development is a partnership. It is up to
you to be a partner in the process. 


WHY A SURVEY?

The survey is the foundation of a creative brief to help provide our design team with the guidance needed to develop design concepts that incorporate your desired style, goals and needs.  

While the survey should capture the overarching vision for your project, it should also outline details, opinions and reference points to best impact final design and outcome.   

The survey is not an end-all be-all for establishing design direction, but it can help streamline communications to save time, effort, and money.  

Investing time and thought into your answers will improve clarity BEFORE design development begins.

Since this is an online form, we advise that you type your answers in a saved Word document and paste them in the fields.  

PROJECT TYPE

What type of project are you looking to create? Will this be a remodel of an existing site or a new build? If you need, please elaborate on the type of project below.

SCOPE OF WORK

What will be the scope of your project with Paragon?
Are we developing both the exterior & interior design?

EXTERIOR DESIGN

EXTERIOR DESIGN STYLE

What is your overall design style or vision for the exterior design?
Please attach example or inspiration images if available.

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EXTERIOR DESIGN INSPIRATION

Please list & describe your exterior design inspirations. What do you like about each of them?
Please attach example 
images if available.

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EXTERIOR MATERIALS

Please list & describe your material preferences for the exterior design.
Please attach example images if available.

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EXTERIOR MATERIAL DISLIKES

Are there any materials you don't want us to use in the exterior design?
Please describe the unwanted materials & attach example images if available.

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EXTERIOR COLORS

Do you have any preferences on color choices for the exterior design?
Please describe & attach example images if relevant.

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EXTERIOR AWNINGS

Do you want awnings incorporated into the exterior design?
Please describe your design preferences for awnings & attach example images if available.

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EXTERIOR TOWERS

Do you want towers incorporated into the exterior design? 
Please describe your design preferences for towers & attach example images if available.

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EXTERIOR ROOFLINE

Do you have a preference for the design profile of the exterior roofline?
Please describe & attach example images if available.

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INTERIOR DESIGN

INTERIOR DESIGN STYLE

What is your overall design style or vision for the interior design?
Please attach example or inspiration images if available.

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INTERIOR DESIGN INSPIRATION

Please list & describe your interior design inspirations. What do you like about each of them?
Please attach example images if available.

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INTERIOR WALLS

Please list & describe your material preferences for the interior walls and materials you don't want us to use. Describe your preferences on paint & colors - neutral, pops of color, bold colors, or patterns etc. Please attach example images if available.

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INTERIOR CEILING

Do you prefer an open or closed ceiling? Open ceiling - painted, natural color, or pop of color?
Closed ceiling - What type of ceiling treatment do you prefer?
Do you want ceiling clouds, and if so, what style? Please attach example images if available.

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INTERIOR LIGHTING

Please describe your preferences for the interior lighting design.
Do you have any special requests or needs with regard to the interior lighting design? 

Please attach example images if available.

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INTERIOR FLOORING

Please describe your preferences for the interior flooring design & finishes.
Examples - Tile, concrete, LVT, etc. Other considerations include size of tiles preferred color. 
Please attach example images if available.

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INTERIOR CABINETRY

Please describe your preferences for the interior cabinetry & countertops.
Cabinetry - Metal or wood construction & front finish preference (laminate stain or color)? Countertop finishes - Quartz or solid surface? 
Please attach example images if available.

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INTERIOR SEATING

Please describe your preferences regarding interior seating.
What styles of seating do you want to include in the design (color, material, height, etc.)?
Please attach example images if available.

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INTERIOR GRAPHICS, DECOR, & BRANDING

Please describe your preferences for the interior graphics & décor design.
Do you prefer subtle graphics with a focus on finishes or a larger focus on graphics instead?
 
Do you have existing branding to include in the design? Please attach example images if available.

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INTERIOR DESIGN - UNIQUE IDEAS

Are there any unique or specific ideas that you want to include in the interior design?
This can include a history wall/images, brand story graphic, local connections etc.
Please attach example images if available.

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PINTEREST

We use Pinterest as a design tool for understanding what clients want. If you don’t already pin, we invite you to pin on a shared board to help us see designs you love.

PROJECT BUDGET

Budget considerations can effect the finishes and materials that our designers will specify. 
Please describe the budget for your project & any budget information you wish to share.

Project BudgetLowFairMediumHighSky's the Limit!Project Budget

PROJECT TIMEFRAME

Timeframe & deadline considerations can effect material lead times and designer schedules.
Please describe the timeframe for your project & tell us your projected store opening date.

Thanks for submitting!