RETAIL DESIGN SURVEY
Effective design development is an organic process that requires deliberate communication between your organization and our creative team. To help kick off and manage this process,
we have developed this survey. Successful design development is a partnership. It is up to
you to be a partner in the process.
WHY A SURVEY?
The survey is the foundation of a creative brief to help provide our design team with the guidance needed to develop design concepts that incorporate your desired style, goals and needs.
While the survey should capture the overarching vision for your project, it should also outline details, opinions and reference points to best impact final design and outcome.
The survey is not an end-all be-all for establishing design direction, but it can help streamline communications to save time, effort, and money.
Investing time and thought into your answers will improve clarity BEFORE design development begins.
Since this is an online form, we advise that you type your answers in a saved Word document and paste them in the fields.
PROJECT TYPE
What type of project are you looking to create? Will this be a remodel of an existing site or a new build? If Remodel, please elaborate on the existing conditions. Are floors and ceilings to remain? Are any design elements to remain or are you open to completely new design elements? Provide the following if applicable: existing ceiling heights, overall existing building height.
SCOPE OF WORK
What will be the scope of your project with Paragon?
Are we developing both the exterior & interior design?
EXTERIOR DESIGN
EXTERIOR DESIGN STYLE
What is your overall design style or vision for the exterior design?
Please attach example or inspiration images if available.
EXTERIOR DESIGN INSPIRATION
Please list & describe your exterior design inspirations. What do you like about each of them?
Please attach example images if available.
EXTERIOR MATERIALS
Please list & describe your material preferences for the exterior design (ie. masonry, stucco, metal, etc.). Are there any city requirements we need to be aware of in terms of materials or window requirements?
Please attach example images if available.
EXTERIOR MATERIAL DISLIKES
Are there any materials you don't want us to use in the exterior design?
Please describe the unwanted materials & attach example images if available.
EXTERIOR COLORS
Do you have any preferences on color choices for the exterior design? (ie. neutral, pops of color, bold colors, or patterns etc.) Please attach example images if available.
EXTERIOR TOWERS
EXAMPLE
EXAMPLE
Do you want towers incorporated into the exterior design?
Please describe your design preferences for towers & attach example images if available.
EXTERIOR ROOFLINE
EXAMPLE
EXAMPLE
EXAMPLE
Do you have a preference for the design profile of the exterior roofline?
For example modern or linear, traditional or eaves?
Please describe & attach example images if available.
INTERIOR DESIGN
INTERIOR DESIGN STYLE
What is your overall design style or vision for the interior design?
Please attach example or inspiration images if available.
INTERIOR DESIGN INSPIRATION
Please list & describe your interior design inspirations. What do you like about each of them?
Please attach example images if available.
INTERIOR WALLS
Please list & describe your material preferences for the interior walls and materials you don't want us to use. Describe your preferences on paint & colors - neutral, pops of color, bold colors, or patterns etc. Please attach example images if available.
INTERIOR CEILING
Do you prefer an open (exposed ductwork and structure) or closed ceiling?
Open ceiling - painted, natural color, or pop of color?
Closed ceiling - What type of ceiling treatment do you prefer?
Do you want ceiling clouds, and if so, what style? Please attach example images if available.
INTERIOR LIGHTING
Please describe your preferences for the interior lighting design.
Do you have any special requests or needs with regard to the interior lighting design?
Please attach example images if available.
INTERIOR FLOORING
Please describe your preferences for the interior flooring design & finishes.
Examples - Tile, concrete, LVT, etc. Other considerations include size of tiles preferred color.
Please attach example images if available.
INTERIOR CABINETRY
Please describe your preferences for the interior cabinetry & countertops.
Cabinetry - Metal or wood construction & front finish preference (laminate or color)? Countertop finishes - Quartz or solid surface? Please attach example images if available.
INTERIOR SEATING
Please describe your preferences regarding interior seating.
What styles of seating do you want to include in the design (tables and chairs or booths, color, material, height, etc.)? Please attach example images if available.
INTERIOR GRAPHICS, DECOR, & BRANDING
Please describe your preferences for the interior graphics & décor design.
Do you prefer subtle graphics with a focus on finishes or a larger focus on graphics instead?
Do you have existing branding to include in the design? Please attach example images if available.
INTERIOR DESIGN - UNIQUE IDEAS
Are there any unique or specific ideas that you want to include in the interior design?
This can include a history wall/images, brand story graphic, local connections etc.
Please attach example images if available.
PINTEREST
We use Pinterest as a design tool for understanding what clients want. If you don’t already pin, we invite you to pin on a shared board to help us see designs you love.
PROJECT BUDGET
Budget considerations can effect the finishes and materials that our designers will specify.
Please describe the budget for your project & any budget information you wish to share.
Please rate your budget on a scale of 1-10.
PROJECT TIMEFRAME
Timeframe & deadline considerations can effect material lead times and designer schedules.
Please describe the timeframe for your project & tell us your projected store opening date.
