BATTLE CREEK, MI
When the time came to raze-and-rebuild its Emmett Street store, Jon Davis, co-president, wanted to develop a clean, modern design that incorporated new departments, as well as an updated the legacy C Store logo.
“The delay due to COVID turned out to be a blessing because I was able to pump the brakes on the project and relook at the entire scope. The overall design just wasn’t sitting well with me, and at the 11th hour, I brought in Paragon Solutions.” Davis said.
“I feel like (Paragon) saved the project. The image ended up being exactly what I had envisioned for the store and our brand,” Davis added.
CStore Decisions has recognized Davis Oil with a “Best Store Design Award” for this location.