C-STORE

BATTLE CREEK, MI
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When the time came to raze-and-rebuild its Emmett Street store, Jon Davis, co-president, wanted to develop a clean, modern design that incorporated new departments, as well as an updated the legacy C Store logo.  

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“The delay due to COVID turned out to be a blessing because I was able to pump the brakes on the project and relook at the entire scope. The overall design just wasn’t sitting well with me, and at the 11th hour, I brought in Paragon Solutions.” Davis said. 

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“I feel like (Paragon) saved the project. The image ended up being exactly what I had envisioned for the store and our brand,” Davis added. 

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CStore Decisions has recognized Davis Oil with a “Best Store Design Award” for this location.  

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