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A blank sheet of paper and a dream was how Daybreak started. The first step was to hire Paragon Solutions to develop a new brand and prototype store. In addition, Plaza Street Partners was hired to find and develop properties across the country. After an extensive Branding process was done, DayBreak was born. Symbolic with the breaking of a new day, Daybreak wanted to present a new fresh approach to convenience.

A variety of prototypes were developed to incorporate fast food and

car washes where appropriate. The first stores opened in Florida and continue to pop up across the state. The new Brand certainly reflected ownership’s desire to be new, innovative, and memorable. Combined with state-of-the-art store design, DayBreak has burst on the scene as a force to be reckoned with.

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