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Anabi Oil knew it was time to refresh the Rebel brand and came to Paragon Solutions  to orchestrate the evolution. The result was  more than an evolution it was a revolution!  

The new Rebel store and identity captures the bold attitude of the brand yet remains inviting and fun. A whole new logo family, tagline, graphic style, color scheme, interior and exterior design were developed to express the brand personality and to help Rebel stand out from the competition.

“You Be You” and “Your Store Your Way” have become the mantras and the theme is carried throughout the customer journey. “You’ll Love R Tacos” is the foundation of a new freshly made to order food offering.  
There is a new Rebel in town, and it is making waves!  


2727 Anabi Oil - Rebel Logo_Final-Horion
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